The way we know it today, sliced form, was not how it was a century ago. It had to be knifed, torn, or bitten-off from the loaf itself. Complicated, right? Especially now that you can easily toast a slice. Pop, so simple! But why are we talking about bread? Because insurance today is very much like that unsliced loaf of bread cumbersome and unnecessarily complicated. Most consumers have a lack of understanding of what product is right for them, and claim settlement is a long, tedious process where paperwork and fine print make the entire experience unpleasant. Aargh, someone get us a knife here We believe this can be changed the way insurance products are viewed, purchased, and claimed. Simply put, we are here To Make Insurance Simple.