For over 50 years we have enabled people from all over the world to celebrate their personal beauty and fulfil their dreams. We create and offer high quality, safe, trenddriven products to beauty lovers and the unique possibility to become part of a global beauty community As a Swedish beauty brand we believe that when you look and feel good you have the opportunity to reach your full potential. And together with a passionate and supportive global community anything is possible. That beauty from a Swedish perspective In 1967 two Swedish brothers and their friend set out to create a different kind of beauty company