The Body Shop 1976 simply to create a livelihood for herself and her two daughters, while Gordon was trekking across the Americas. She had no training or experience and her only business acumen was Gordon advice to take sales of 300 a week. Anita saw entrepreneurship as a means of survival and firmly believed it nurtured creative thinking. Running her first shop taught her business is not financial science but all about tradingbuying and selling and about creating a product or service so good that people will want to pay for it. Testament to her firmly held business beliefs In 2017, we found a new home with other like-minded souls at Natura and Aesop. We are now part of Natura Co, a global cosmetics group committed to cruelty-free beauty and ethical business. Together, were working hand in hand to make beauty a force for good.