Unlike mass media a one on one integration with customers gives instant results and conversions and hence a brand can measure the effectiveness of a campaign immediately. With the mass media getting cluttered and the power of remote in the hands of consumers more and more brands are now open to BTL campaigns, as they can measure the results of a campaign immediately, test the response to a new product launch, collect feedback on the spot. Whereas other companies take great pains in making plans look good on power point presentations ,our focus has always been on planning the actual on ground delivery as thats what matters and delivers in BTL campaigns eventually. What drives us at optimum is the passion of innovating new means and methods to reach out to consumers and bringing brands alive on-ground.