At Good Earth, each design has a story?and every story takes you on a journey.?Every year, we travel across Asia to bring back the stories and myths of rich cultures that once lay along the Silk Route. From Samarqand in the West to the mythical Shambala Kingdom in the East, our design stories tell enchanting tales of history, culture and craft. The importance of sustaining crafts cannot be over emphasized. At an economic, and cultural level, we would be impoverished if we were to devalue our crafts, as they are the wellspring of our creativity and provide livelihood to millions of mens and women across the country. Cultural tradition keep us rooted and preserve wisdom through the ages. It is our responsibility to keep them alive and share the legacy with future generations.