As a global organization, BRITA takes the safety and hygiene of its customers and sales and service representatives with utmost seriousness. Hence, we have consistently updated our safety guidelines in line with Government recommendations and ensured our sales and service representatives are trained to strictly adhere to COVID safety guidelines.In this decade, BRITA celebrated its 40th birthday and launched several innovative consumer jugs. Another highlight: INTENZA, a cartridge for BRITA Integrated Solutions (BIS) applications. We also expanded our range with an innovative new filter cartridge that directly integrates into the kitchen sink In the early 80s, BRITA kicked off its international sales activities. In doing so, BRITA laid the groundwork for expansion, and for the success it has today.